Voluntary Industry Code of Conduct on Body Image


The fashion, advertising, media and entertainment industries play a significant role in shaping the cultural ideals of society.  Messages about beauty portrayed in popular media can contribute to body image pressures on young people. 

The former National Advisory Group on Body Image, appointed by the Australian Government in 2009, developed the Voluntary Industry Code of Conduct on Body Image to provide national guidance on body image.

The Code aims to build on and further encourage the positive steps that are being taken within the fashion, advertising, media and entertainment industries to bring about long-term cultural change. 

The Code outlines principles to guide industries to adopt more body image friendly practices. It encourages more diversity in the selection of models, a wider range of clothing sizes in retail fashion, the use of realistic and natural images of people, and disclosure when images have been digitally manipulated.

Voluntary Industry Code of Conduct on Body Image (PDF 548KB | RTF 109KB).